A Comprehensive Literature Review on the Role of Service Management in Digital Architecture Evolution of the Media Industry
DOI:
https://doi.org/10.55123/ijisit.v1i2.12Keywords:
IT Service Management, Service Growth, Quality of Service (QoS), Digital Evolution, Media IndustryAbstract
The rapid acceleration of digital transformation has fundamentally reshaped the global media industry, creating a dynamic landscape where the evolution of service management is not merely a trend but a critical strategic response to relentless technological advancements. This study provides a comprehensive analysis of various digital architectures to understand how modern frameworks are redefining the sector. Specifically, it investigates the pivotal role of digital tools—such as Quality of Service (QoS) protocols, complex multimedia system integration, and Service-Oriented Architectures (SOA)—and how they influence both internal media operations and external consumer interactions.The research findings provide compelling evidence that the strategic integration of these advanced service management techniques is essential for modernizing media enterprises. By adopting these frameworks, organizations significantly enhance their operational adaptability and overall efficiency. This structural agility is paramount, as it enables media companies to respond effectively to rapidly shifting consumer expectations, such as the demand for seamless, high-fidelity content delivery and personalized experiences. Consequently, these capabilities allow firms to sustain a robust competitive advantage in an increasingly saturated digital market. Ultimately, these insights underscore the indispensable role of digital service management, positioning it as the cornerstone of sustainable growth, innovation, and structural transformation within the contemporary media industry..
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